Personalization has become a key to the service effectiveness of your business. And the more effective your service will be, the more users will consider it, and adapt their behaviors, ultimately. Internet of behavior is not only impacting the quality of your service, but it can change the value chain of your product or service as well.
Do you want to know what the Internet of Behavior is? Let’s indulge into its details below to know more about it:
Internet of Behavior, also known as IoB, refers to the behavioral data analysis gathered from the Internet of Things and other sources and then attempts to make effective use of. It is a network of interconnected physical objects that collect and exchange information and data over the Internet. The IoT is constantly expanding and evolving in the scope of its complexity, i.e. the way in which devices are interlinked, the computations that can be processed by these objects autonomously and the data that is stored in the cloud evolve in a more complex way. Data collection provides valuable information about customer behaviours, interests and preferences, and this has been referred to as the Internet of Behaviour (IoB).